The following steps are then guided by this umbrella input which is either prioritised and realised in the subsequent plans or realign to what is realistic considering all factors and possible constraints.Īfter obtaining the input from the company Directors then review the status of the current business. Investment appetite and funding source/sĪt this initial stage, the answer to all questions may not be known but combined they give an initial scope to guide the creation of the strategic business aims.Company size aspirations including financials & market share.Ask them for their view of what they would like to have achieved if you were three years from today and if they were looking back over those three years at what had their business achieved. Whether a large corporate or small business start with the aspirations and vision of the company leaders. Marketing without ‘strategic’ poor focus, confused priorities, wrong approach, high wastage, bad practices, poor results and disappointment.įrom Marketing to Strategic Marketing in 9 steps: Knowing where you want to be and having a prioritised and resourced plan to get you there using marketing best practices, competencies, tools and processes. What is ‘strategic’ in strategic marketing? It’s defining and achieving business objectives by doing the right things in the right way through a considered and measured approach.
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